our values

Aveda’s vision
Connecting beauty, environment and well-being.
Aveda’s beliefs
1. We believe in treating ourselves, each other, and the planet with care and respect.
2. We believe social responsibility is our responsibility.
3. We believe ecological and profit goals are mutually achievable.
4. We believe our authenticity and experience are our points of difference.
5. We believe in inspiring and educating people to integrate wellness and beauty in their lives.
6. We believe in the power of oneness: from our global image to a focused network.
7. We believe learning never ends.
8. We believe in encouraging innovation and empowered decision-making.
9. We believe our actions, products and services should always embody excellence.
10. We believe personal and organizational balance is the key to sustainable success.
11. We believe true leadership is delivered with passion and by example.

IMBS vision
Connecting beauty, environment, well-being and people values.
IMBS beliefs
1. We believe in treating ourselves, each other, and the planet with care and respect.
2. We believe social responsibility is our responsibility.
3. We believe in treating each other as we would want to be treated ourselves.
4. We believe in our business and are passionate about providing good customer service.
5. We believe in inspiring and educating people to integrate wellness and beauty in their lives.
6. We believe in continuing the education of our team in their careers.
7. We believe learning never ends.
8. We believe in encouraging innovation and empowered decision-making within our team.
9. We believe our actions, products and services should always embody excellence.
10. We believe personal and organizational balance is the key to sustainable success.
11. We believe true leadership is delivered with passion and by example.